We Spend a lot of Time Listening
Adults spend an average of 70% of their time engaged in some sort of communication, of this an average of 45% is spent listening compared to 30% speaking, 16% reading and 9% writing. (Adler, R. et al. 2001).
Based on the research of: Adler, R., Rosenfeld, L. and Proctor, R. (2001)
Interplay: the process of interpersonal communicating (8th edn), Fort Worth, TX: Harcourt.
Effective listening requires concentration and the use of your other senses - not just hearing the words spoken.
Listening is not the same as hearing and in order to listen effectively you need to use more than just your ears.
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